How it works

The resident flow

1. Scan a QR code
2. Land on a mobile-friendly page (no login)
3. Take one action: opt-in, RSVP, sign, vote reminder, etc.
4. You get analytics on what worked

The key idea: stable “go links”

Instead of printing a QR code that points directly to a page, each QR points to:

• /go/<code>

That code maps to a campaign and destination on the server.
You can disable or update destinations later without reprinting.

Why it works for “boomer friction”

• No portal account creation
• No password resets
• No “download our app”
• No hunting through menus